Director of Integrated Marketing- Radio

Director of Integrated Marketing- Radio

ESSENTIAL DUTIES & RESPONSIBILITIES include the following:




- Conceive, write and create new non-traditional revenue business opportunities.

- Participate in annual budget planning and individual event budget planning

- responsible for hitting and exceeding quarterly/annual budgeted NTR revenue goals

- Attend and participate in sales meetings.

- Assist in the training of Account Executives on how to sell events.

- Assist in the brainstorming of categories to call on for events.

- Assist General Sales Managers in managing the New Business Development account lists

- Coordinate events as defined by all the necessary steps needing to be accomplished by putting together a high profile event or sponsorship.

- Manage Event P & L, budgets, sponsorship agreements, venue contracts.

- Develop and maintain strong business relationships with clients/agencies.

- Assist sellers in growing current sponsor revenue share.

- Develop customized presentations of the highest quality for new and existing revenue opportunities.

- Develop and grow relationships at multiple levels of the customer's organization in order to guarantee effective contacts internal to the organization and to be aware of problems and opportunities.

- Adhere to station policies regarding pricing, merchandising, commercial content, competitive product protection, etc.

- Monitor competition and trends in market.

- Other duties as assigned by the Director of Sales.